Are you the person who would save the burning village or be the one to throw the match into the wood store, the one to cut the chain on the door of the church, or the one throwing the key to the chain down the well. Do you have a price, or are you pure of corruption, would you do anything for power or work hard to rise to the top?
Think about it, would like to see how many Villains there are and how many Heros.
Would you really turn down a large sum of money to burn down a village?
I guess I'd be similar. Not self-righteous, and not going to answer just any cry for help. I wouldn't accept bribes nor burn down a village.
I guess I'd help only people that follow me, people who actually appreciate my help. The rest (spoiled slobs and total jerkasses [not to mention guys/girls who misuse/abuse their partners]) can all burn for all I care.
So prettty much those that don't deserve living and never give back to the community. Kind of a save the slaves, kill the slavetraders kind of thing. If the slavetraders are only in it for the money or are forced to and good souls at heart, I'd spare them.